Privacy Policy

Last Updated: August 12, 2026

Cheerful Learning Co. (“Cheerful Learning Co.,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, share, and protect information when you visit www.cheerfullearningco.com (the “Website”), purchase our products, create an account, subscribe to our emails, contact us, or otherwise interact with Cheerful Learning Co.

By using this Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us as well as certain information that is collected automatically when you use our Website.

Information You Provide

Depending on how you interact with our Website, we may collect information such as:

  • Your name

  • Email address

  • Billing address

  • Shipping address, when applicable

  • Phone number, when provided

  • Customer account information

  • Order and transaction information

  • Information submitted through our contact forms

  • Information provided when subscribing to our email list

  • Customer service communications

  • Reviews, feedback, survey responses, or other information you choose to provide

You are not required to provide all of this information. However, certain information may be necessary to make a purchase, create an account, receive requested communications, or use certain Website features.

2. Purchases and Payment Information

When you make a purchase through our Website, we collect information necessary to process and fulfill your order.

Our Website is hosted by Squarespace, which provides our ecommerce platform and related services.

Payments may be processed through Squarespace Payments, PayPal, Apple Pay, or other payment options that we make available at checkout.

Payment providers may collect payment card details, billing information, transaction information, and other information necessary to process your payment, prevent fraud, and complete your transaction.

Cheerful Learning Co. does not directly store your complete credit or debit card information.

Your payment information is processed by the applicable payment provider according to its own privacy policies and security practices.

3. Customer Accounts

We may offer customers the option to create an account on our Website.

If you create a customer account, we may collect information such as your:

  • Name

  • Email address

  • Billing and shipping addresses

  • Order history

  • Saved preferences

  • Phone number, when provided

  • Other information associated with your account

This information may be provided to and processed by Squarespace so that Squarespace can provide customer account, ecommerce, checkout, and Website services on our behalf.

Depending on the payment method you use, you may also have the option to securely save payment information for future purchases. Saved payment information is handled by the applicable payment processor rather than being directly stored by Cheerful Learning Co.

4. How We Use Your Information

We may use the information we collect to:

  • Process and fulfill purchases

  • Deliver digital products and educational resources

  • Process payments and transactions

  • Create and manage customer accounts

  • Provide customer service

  • Respond to questions and contact form submissions

  • Communicate with you about purchases or account activity

  • Send newsletters and marketing communications when you have chosen to receive them

  • Personalize and improve your experience on our Website

  • Understand how visitors use our Website

  • Measure Website traffic and performance

  • Measure the effectiveness of advertising and marketing campaigns

  • Develop and improve our products and services

  • Detect, prevent, and investigate fraud or security issues

  • Maintain appropriate business and transaction records

  • Comply with applicable legal obligations

  • Protect the rights, property, and safety of Cheerful Learning Co., our customers, and others

5. Email Marketing

If you subscribe to our email list, we may send you newsletters, educational content, new product announcements, special offers, promotions, and other marketing communications.

We use Squarespace Email Campaigns to manage and send our marketing emails.

When you subscribe, information such as your name and email address may be provided to Squarespace so that it can provide email marketing services on our behalf.

Our email marketing service may also collect information about how recipients interact with our emails, such as whether an email was opened or whether a link was clicked.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included at the bottom of our marketing emails.

Unsubscribing from marketing emails does not prevent us from sending necessary transactional or administrative messages, such as purchase confirmations, account notifications, password resets, or customer service responses.

6. Order and Account Emails

If you purchase a product or create a customer account, we may send transactional emails related to your order or account.

These communications may include:

  • Order confirmations

  • Payment confirmations

  • Digital product delivery information

  • Account creation notifications

  • Email verification messages

  • Password reset notifications

  • Updates regarding your purchase

  • Customer service communications

Because these communications are necessary to provide services you have requested, you generally cannot unsubscribe from them in the same way that you can unsubscribe from marketing emails.

7. Contact Forms

When you submit a contact form through our Website, we collect the information you enter into the form.

This may include your:

  • Name

  • Email address

  • Subject

  • Message

  • Other information you voluntarily provide

We use this information to respond to your request, provide customer service, and maintain appropriate business records.

Please do not submit sensitive personal information through our contact forms.

8. Website Analytics

We use analytics tools to understand how visitors find and interact with our Website.

These tools may include Squarespace Analytics and Google Analytics.

Analytics services may collect information such as:

  • Your IP address

  • Browser type

  • Device type

  • Operating system

  • Approximate geographic location

  • Referring website or source

  • Pages visited

  • Links or buttons clicked

  • Website searches

  • Scrolling and other Website interactions

  • Date and time of visits

  • Other Website usage information

We use this information to understand Website traffic, evaluate Website performance, improve our products and content, and make business and marketing decisions.

9. Cookies and Similar Technologies

Our Website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on your device when you visit a website.

Some cookies are necessary for our Website to function properly. These may support features such as:

  • Website security

  • Shopping carts

  • Checkout

  • Customer accounts

  • Website navigation

  • Remembering certain preferences

We may also use analytics, performance, advertising, and marketing cookies or similar technologies.

These technologies can help us understand how visitors interact with the Website and measure the effectiveness of our advertising and marketing.

Depending on your location and our Website settings, you may be presented with a cookie consent banner that allows you to accept, reject, or manage certain non-essential cookies.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect some Website features.

10. Advertising and Marketing Technologies

We may use third-party advertising and marketing technologies to understand how visitors interact with our Website, measure advertising performance, and promote Cheerful Learning Co. products to audiences who may be interested in them.

These technologies may include services such as:

  • Google Ads

  • Pinterest Tag

  • Other advertising, conversion measurement, or marketing technologies that we may implement from time to time

These services may use cookies, pixels, tags, or similar technologies to collect information about Website visits and interactions.

Depending on the service and your privacy settings, this information may be used to:

  • Measure advertising conversions

  • Understand which advertisements lead visitors to our Website

  • Measure campaign effectiveness

  • Create audiences for advertising

  • Display advertisements that may be more relevant to users

  • Limit or measure advertising frequency

Where required by applicable law, we will request consent before using certain non-essential advertising or tracking technologies.

11. How We Share Information

We do not sell personal information for money.

We may share information with service providers and business partners when necessary to operate Cheerful Learning Co. and provide our Website, products, and services.

These providers may include:

  • Squarespace, for Website hosting, ecommerce, customer accounts, analytics, email marketing, and related services

  • Payment processors and payment providers

  • PayPal, when you choose PayPal as your payment method

  • Google, for services such as Google Analytics and Google Ads

  • Pinterest, when we use Pinterest advertising and measurement technologies

  • Fraud prevention and security providers

  • Accounting, recordkeeping, and other business service providers

These third parties may process information according to their own privacy policies and applicable agreements.

We may also disclose information when reasonably necessary to:

  • Comply with applicable laws or legal processes

  • Respond to lawful requests from government authorities

  • Investigate suspected fraud or unlawful activity

  • Protect our legal rights

  • Protect the security of our Website

  • Enforce our agreements and policies

  • Protect our customers, users, or others

Information may also be transferred as part of a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction involving Cheerful Learning Co.

12. Children's Privacy

Cheerful Learning Co. creates educational resources and content that may be used by children. However, our Website, online store, customer accounts, email subscriptions, purchasing features, and contact forms are intended for parents, guardians, educators, homeschoolers, and other adults—not for children to use independently.

We do not knowingly collect personal information online directly from children under the age of 13.

Children under 13 should not:

  • Create customer accounts

  • Make purchases

  • Subscribe to our email marketing list

  • Submit contact forms

  • Provide personal information through our Website

If a child uses a Cheerful Learning Co. educational product, an adult should manage any interaction with the Cheerful Learning Co. Website on the child's behalf.

If we learn that we have collected personal information directly from a child under 13 in circumstances requiring parental consent, we will take appropriate steps to delete or otherwise address that information as required by applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us through our Website, please contact us at info@cheerfullearningco.com.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Provide our products and services

  • Maintain customer accounts

  • Maintain transaction and business records

  • Provide customer service

  • Comply with tax, accounting, and other legal obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce our agreements

Different categories of information may be retained for different periods depending on their purpose and applicable legal requirements.

14. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

Our Website and ecommerce services are hosted through Squarespace, and payment information is processed through third-party payment providers.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted through or stored in connection with our Website.

15. Your Privacy Choices and Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to request:

  • Access to personal information we maintain about you

  • Correction of inaccurate personal information

  • Deletion of certain personal information

  • A copy of certain personal information

  • Information about how your personal information is collected, used, or disclosed

  • Withdrawal of consent where processing is based on consent

  • Opt-out from certain targeted advertising or other data processing where applicable

These rights vary by jurisdiction and may be subject to legal exceptions.

To submit a privacy-related request, contact us at info@cheerfullearningco.com.

We may need to verify your identity before fulfilling certain requests.

16. Your Advertising and Cookie Choices

You may have several options for controlling how information is collected through cookies and advertising technologies.

Depending on the options available on our Website, you may be able to manage non-essential cookies through our cookie consent banner.

You may also adjust certain privacy, advertising, or cookie settings through your browser, device, Google account, Pinterest account, or other applicable third-party services.

Some privacy laws may provide additional rights to opt out of certain targeted advertising, sharing, or similar uses of personal information.

17. Third-Party Websites and Services

Our Website may contain links to websites, platforms, marketplaces, social media services, or other resources operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites or services.

When you leave our Website or choose to interact with a third-party service, that service's privacy policy and terms may apply.

We encourage you to review the privacy policies of the third-party services you use.

18. International Visitors

Cheerful Learning Co. is based in the United States.

If you access our Website from outside the United States, your information may be transferred to, processed, or stored in the United States or other countries where our service providers operate.

Privacy and data protection laws in those countries may differ from those in your country of residence.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Website, products, services, technology, service providers, business practices, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Cheerful Learning Co.
Email: info@cheerfullearningco.com
Website: www.cheerfullearningco.com/contact